FRVersion Française  
 

Email & print

Build targetted and personalised email and print campaigns to fit the profiles of your customers, your products or the communication channel used.

From a database (CRM, customer etc..) you can customise images, diagrams, messages etc...
...Imagine all the possible marketing campaign variants you could use to ensure that you meet your customers’ expectations.

Key functionalities :
  • Targetted text to overwrite your images
  • Document templates which can be used depending on key customer data
  • As an option, campaign management tools are available to link the data from your CRM system and your campaign, in order to merge images with the variable information in your database, and produce material immediately deliverable by email ( CSV, XML) or print: (PPML, Postscript)

 
 

Application example: LENOX

LENOX is a very well established American company manufacturing and retailing gifts, tableware and collectibles including fine china, crystal stemware, stainless and sterling flatware etc.  As part of its service it can also personalise articles with monograms.

To stimulate its internet sales at Christmas time and to promote its customising service, Lenox launched an email campaign with a photograph of a personalised Christmas decoration with the recipient’s first name and the year dynamically added to the imagery.

Results :
- An increase of 32% in the response rate compared with a control group
- An increase of 41% in sales compared with a control group

The Scene7 email and print solution has enabled the dynamic generation of images, linked to the customer database.  The text on the photo is stylised as requested by the company, and is automatically adjusted to fit in the available space for personalisation.