Application areas

Product Information Management (PIM) is of major benefit to industrial and service companies but also to advertising agencies.

Industrial enterprises are confronted with the dual difficulties of presenting an increasing number of products on an increasing number of media and communication channels.

The re-use of information becomes crucial, in order to generate product marketing materials with reasonable costs and lead times.

KnowBox enables product information to be kept up-to-date in a collaborative way for use in different marketing materials.
KnowBox is also of great benefit internally as a product knowledge database.  It can be accessed by other staff (sales, technical support etc.) and is a reference for all product information.

KnowBox is particularly suitable for industrial companies that manage large product ranges, communicate through different channels and use a specialised distribution network for their products.

Service industries can reap enormous benefits from implementing KnowBox.  As with industrial enterprises, companies in the services business have to manage increasing information to present their offerings through an increasing number of media.

For example, travel operators publish many catalogues containing information that can be centralised in KnowBox: destinations, descriptions, price lists, dates, photos etc.. This information can be gathered centrally, updated and then used for communication on  an infinite number of printed or digital media.