DO MORE WITH LESS, utopia or reality?
Participate in the luncheon roundtable on marketing efficiency and discover how Marketing Departments in France will optimise their ressources and maximise their teams' productivity.
Join us on Tuesday 3rd of June 2008 at 12 noon at Fouquet's Paris
99, Avenue des Champs Élysées, Paris 8ème.
At this event, Sprint, a leading mobile telephone operator in the US, represented by Jon Umsted, in charge of the optimisation and management of marketing activities and ressources (MRM) will share with us his experiences and the benefits to be gained from using Aprimo's solutions (Marketing Resource Management).
Is this success and model transferrable to companies in France?
Marketing HotSpot, a consultancy in collaborative solutions for marketeers and agencies, represented by Roland Drane, Associate Director will share insights and his expertise on the subject.
AGENDA
12h00 - Welcome
Salon Roger Nimier - 1er étage
12h15 - Introduction
Vision and positioning of the French MRM market
Sébastien Boitelle, Sales Director - Aprimo Southern Europe
12h30 - Current state of the optimisation of operational marketing processes
Roland Drane, Associate Director - Marketing HotSpot
12h45 - MRM, a source of optimisation and performance for Sprint
Experience and feedback on the strategic decision to implement MRM technology and its benefits
Jon Umsted, Sprint
13h00 - Exchanges on the features of MRM that allow Marketing functions to "do more with less"
14h00/14h30 - End of roundtable
This conference is organised with the CMO Council.
TO ATTEND :
Please contact Roland Drane by email or telephone :
Tel : 01 42 12 21 93
Email : rdrane(at)marketing-hotspot.com
Directions for Fouquet's Paris :
- Parking : Georges V & Champs- Elysées
- Metro : Line 1, Station Georges V - RER A, Station L'Etoile
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