A round table organised by Marketing HotSpot and Ineum

On Wednesday 31st October,

We will be holding a roundtable on the topic of “The management and optimisation of promotional materials”.
4 presentations will  give a pragmatic view of this challenge: the stakes involved, and the solutions available from different points of view...An overview of practical experiences will open the debate for the participating audience of marketing communications professionals from the retail industry.

“Innovation, promotional effectiveness and intensity at the point of sale”
by Gilles Cohen, Partner, Ineum Consulting

“Technologies for efficient marketing communication ”
by Franck Durey & Jean-Pierre Eiselé, founders of Marketing HotSpot

“The optimisation of communication at the point of sale”
by Christian Barckhahn, Vice-President & Valérie Da Fonseca, Sales & Business Development, GAES Division, Hewlett-Packard

“The efficiency of mailbox prospectuses, new challenges, the operational point of view”
by Jacques Claude, President, Gutenberg Online

For more information, click here