We can help you meet 5 of its challenges

Marketing professionals, whether working in companies or advertising agencies, face important changes that are directly impacting the way they work :

More marketing activities need to be undertaken

There is a constant launch of new products, an increased numbers of promotions, more frequent updates and publication of catalogues, etc.
Intensifying competition requires ever more market presence to increase brand awareness and sales.

An increasing number of communication channels are available to reach the customer

The web, but also CD-ROMs, SMS, RSS feeds, rich communication media etc. have been added to classical media such as print, point of sale materials, radio and TV. These new communication media require marketeers to learn how to use them effectively and manage them coherently alongside traditional media.
There is less time for execution, and the clock is ticking faster...

Companies need to be reactive, be ahead of competitors and do things better and faster.
The reduction of time to market has become an essential objective for all companies.
Observations tell us the objectives for the time allowed to produce printed materials are reducing every year.
Simultaneously, the updating of all the other channels of communication (web site, cd-rom etc.) has to be managed !

Less budget

In parallel, the budgets dedicated to marketing activities and communications whilst increasing overall to reflect an increasing number of products and promotions per year seem to be  constantly reducing on a per promotion basis.  This means more has to be achieved and faster with less resources.

Less staff

Again, we can observe that the resourcing of marketing departments is not growing as fast as the resourcing of other parts of companies!  Often considered as  cost centres rather than  profit centres, marketing departments are understaffed, and frequently resort to using temporary staff, students, and outside contractors to handle the workload.